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| Models show fashion products of Sophie Paris on the opening of this foreign company in HCMC on Tuesday - Photo: Mong Binh |
HCMC - Sophie Paris as one of Asia’s leading direct selling fashion companies on Tuesday opened its fashion center in HCMC’s District 3 to showcase the products the company will distribute in Vietnam through multi-level marketing from next month.
Nick Jonsson, general director of Sophie Paris Vietnam, told reporters at the launch function for the company in Vietnam that 650 members had pre-registered to sell fashion products for children, women and children in Vietnam. But, he expected the number would reach 2,000 before the company started to distribute its items in Vietnam on December 1.
Sophie Paris products have been imported into Vietnam in preparation for the market launch, Jonsson told the Daily.
Interested members and customers can view the full catalogue at www.sophieparis.vn or visit the Sophie Paris showroom at 84B Tran Quoc Toan Street from 9 a.m. to 7 p.m. Mondays to Fridays. Jonsson said Sophie Paris Vietnam would be running regularly fashion shows at the in-house fashion center for members and fashion lovers.
Bruno Hasson, founder and president of Sophie Paris, described the prices of his company’s fashion products for Vietnam as reasonable, but the quality was guaranteed in terms of materials and designs. These products, including bags, wallets, watches and accessories, are designed by the Indonesia-headquartered company’s French design team.
With trendy products and competitive prices, Jonsson believed Sophie Paris Vietnam targeted 10,000 members and US$2 million of business in the first year of operations. “We enter Vietnam with high hopes and lofty ambitions.”
Hasson pinned high hopes that business of Sophie Paris would fare well in this market of more than 86 million people. “Vietnam offers tremendous opportunities for us as a company.”
Hasson said Sophie Paris had been expanding fast in Indonesia since its inception in 1996, at about 20-30% annually in recent years for the market and the Philippines but stronger in Morocco. He painted a bright future for Sophie Paris Vietnam.
“I’m confident that in Vietnam we will grow very fast and very big,” Hasson said, crediting the company’s entry and expansion were backed by tax reductions and tax breaks as a result of the ASEAN Free Trade Agreement.
Hasson said most of Sophie Paris products were made in Indonesia and the company would consider adding made-in-Vietnam fashion items to its product line-up when the opportunity came.
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