Thursday, October 7, 2010

Hue student promotes vegetarianism to save environment

“Go vegetarian for the environment” campaign kicked off last Wednesday in Hanoi and is set to launch in the rest of the country on October 10, to highlight how meat production contributes to global warming.

The campaign is spearheaded by Do Thi Thu Trang, a graduate student of environmental science at Hue University of Agriculture and Forestry in the central province of Thua Thien Hue, and sponsored by Live & Learn Vietnam, an environmental education-focused NGO involved in community development.

Tuoi Tre spoke to Do Thi Thu Trang who is also the president of Hue’s environmental club GREACT Hue.

What inspired you to launch this campaign?

When I was a sophomore at Hanoi National University, I wanted to conduct research on vegetarianism and the environment but could not for a number of reasons.

Later I attended the 2010 Vietnam Youth & Sustainable Development Summit organized by Live & Learn Vietnam and learnt about many youth-initiated activities around the world. I became motivated to do something meaningful. I did some research and presented my ideas to other summit participants. I was happy that many people liked my idea and wanted to join.

What difficulties did you encounter in realizing this campaign?

As I began, I realized that although the concept of “climate change” is very popular, many still do not understand its causes and effects. Many still think of melting glaciers as something that happens somewhere faraway. Some people believe that a vegetarian diet does not provide enough energy and nutrients. Above all, people’s eating habits are hard to change, but we’ll do our best to make a difference.

How do you carry out this campaign?

We use relevant websites such as vegvietnam.com and Facebook to get our message out. We set up booths at environment-related festivals and events to inform people about the campaign. Also, as part of the campaign, we encourage participants eating vegetarian food alone, in group, with friends, colleagues or family and whether at home or at vegetarian restaurants to illustrate their experience with a story, message or photo. We reward good stories or photos.

How do you rate the feasibility of the campaign?

This is a 5-month campaign. The purpose is to help people understand, adopt and maintain monthly vegetarian habits. We also want them to continue once the campaign is over. I believe that the campaign will reach a lot of people.

Currently many international campaigns are addressing climate change such as United Nations Environment Program’s Billion Tree campaign, Global Campaign for Climate Action’s TckTckTck project and the 350 campaign to keep carbon dioxide emission under safe limits.

2010 is the United Nation International Year of Youth and I think Vietnamese youth are ready to join young people of the world in their global efforts to prevent climate change.

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Opening of Hanoi Museum celebrates capital’s birthday

Hanoi Museum – with an impressive collection of 50,000 artistic and historical artifacts tracing the history of the country and its capital through several stages of its cultural development – opened Wednesday morning to coincide with 1,000th Thang Long-Hanoi anniversary.

Speaking at the ceremony, National Assembly Chairman Nguyen Phu Trong who cut the inaugural ribbon, referred to Hanoi as the cradle of Vietnamese culture with a history of thousand of years, beginning with Loa Thanh-Co Loa citadel 2,300 years ago.

“We must have a large museum to store and preserve both tangible and intangible cultural heritages of Thang Long–Hanoi and pass them on to the next Vietnamese generations,” he said.

“Failing to do so would be a disgrace.”

Occupying an area of 54,000 square meters, the 30.7 meter-high structure housing the museum was built in the shape of an inverted pyramid with total capital of over VND2,300 billion (US$118 million).

It is comprised of a two-storey basement and an additional four floors above-ground. A spiral walkway along the walls allows visitors a wider view of the facilities as they travel between floors.

Among its prized artifacts are a 2,000 years old bronze collection and a ceramic collection dating from the 11th-19th centuries including porcelain vases, candelabra, and flower pots.

Attesting to Vietnam’s ongoing diversity, cultural relics of various ethnic groups such as the Cham, Mong and Dao also are on display at the museum.

In addition to exhibits, the museum houses research facilities, restoration facilities, a library and functional rooms for meetings and workshops. The outside area is dedicated to an outdoor exhibition of Hanoian ornamental animals and plants.

The large cultural project with unique architecture, designed by Germany’s GMP International GmbH-Inros Lackner and the Vinaconex Corporation, is the largest and most modern of its kind in Vietnam.

Secretary of the Hanoi Party Committee Pham Quang Nghi, Chairman of the Hanoi People’s Committee Nguyen The Thao, Construction Minister Nguyen Hong Quan, Culture, Sports and Tourism Minister Hoang Tuan Anh, UNESCO representatives and several local officials and international guests attended the museum’s opening ceremony.

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Kites dance in a peaceful sky

Colours overhead: Participants fly kites during the festival. — VNS Photo Truong Vi

Colours overhead: Participants fly kites during the festival. — VNS Photo Truong Vi

HA NOI — Thousands of visitors flocked to My Dinh Stadium to watch as kites soared across the capital's skyline at the Ha Noi Kite Festival.

The event, which helped to celebrate the capital's millennium anniversary, wrapped up yesterday.

More than 124 kite flyers from the country's three regions, Vietnamese from abroad and foreigners participated in the event, said screenwriter Ngo Hong Tien from the Ha Noi Department of Culture, Sports and Tourism.

"The participants didn't compete with each other, they weren't trying to fly their kites higher than others. At this festival, they perform together to show off their kites' beauty," he said. "That's the reason why the festival was named Ha Noi-Peaceful Sky."

The participants were divided into different groups. The group of northern participants flew traditional kites from the region and played flutes which mimicked the sound of the kite's flying. Participants from the central region performed with kites that were shaped like butterflies, dragons, birds and phoenixes. The southerners flew sophisticated kites that required dozens of people to pilot them.

Participants from foreign countries gathered in a group to fly modern kites. American and Singaporean artists flew kites that could perform acrobatics and fight with other kites. The kites were controlled with four strings and must be piloted by an experienced kite flyer, said Scott Weider from the US, who has flown kites for 20 years.

Weider and three Singaporeans co-operated in harmony as they flew kites together for the first time at the festival.

With respect to Viet Nam and the US's past conflicts, Weider said that he relished in the opportunity to visit and participate in the peaceful festival in Viet Nam.

Under the artist's skilful hands, four kites flew through the sky as if they were dancing to music and at other times looked as if they were fighting each other.

Nguyen Thanh Huyen, 20, and her friends had queued in front of the stadium since the early morning to attend the performance.

"I'm very eager to see it," she said, "we all love to fly kites and have done so since childhood."

Huyen said she likes sport kites that are flown by kite flyers from the HCM City-based Blue Sky Club.

"It's wonderful, the kites look like dancers and athletes in the sky," she said.

Vice director of Ha Noi's Department of Culture, Sports and Tourism, Nguyen Khac Loi said this is an opportunity to introduce the refined hobby Vietnamese to the international community.

"Kites come from different regions and they represent those cultures," he said. — VNS

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Culture Vulture

Ly Quy Trung, owner of Pho 24, a successful southern restaurant chain model which has enjoyed success in both Ha Noi and abroad took part in the 11th European Foodservice Summit in Zurich, Switzerland, last month. It was the first time that Vietnamese cuisine had appeared at the event. Pho was also the only food on display to represent Asia at the summit.

Trung was interviewed by Thuy Pham.

Could you tell us about the event and how you became one of the 14 speakers there?

The event is held annually. The 11th European Foodservice Summit aimed to orientate and predict restaurant business development across the world. About 250 owners and general directors of restaurants along with members of the press attended the event. With the exception of speakers, all attendees had to pay a fee.

I was invited as one of the main speakers. I was the first Asian to ever speak at the event. The organisers had travelled to Viet Nam before to meet and interview me. After two interviews I received an official invitation. I know that they also surveyed a number of other regional countries.

Asia now has many big names in the restaurant industry but I don't think that interested the organisers. Restaurant chains that took part in the event were not big names but special, with unique methods and techniques that could be copied in most modern countries. I think that was why Pho 24 was chosen to take part in the event.

Vietnamese cuisine is an emerging market. Other cuisine like Chinese, Japanese and Thai are already well established and Vietnamese cuisine could be next.

Why is it ‘could be' not ‘sure'?

At present, more interest is starting to be shown in Vietnamese food. I say that for three reasons. Firstly, Vietnamese dishes are rich and nutritious. Secondly, we are in the Asia region which is a trendy part of the world. Finally, Viet Nam attracts a lot of attention in general, not just in cuisine.

However, we need the right strategy and investment in order for Vietnamese cuisine to become fully recognised. For example, cuisine should be developed as a national brand. Support from the State is also necessary in the fields of information, tax and licensing.

I know that many Vietnamese want to develop their restaurant chains abroad. I'm ready to share my experience with others. We need to be unified in our push for recognition. It would take a long time to do it all as individuals. Support from the State would increase progress.

Could you tell us something about your success with the development of Pho 24?

Fast-food chains like KFC appeared in Viet Nam in 1993. It now has 70 restaurants and Lotteria has 59. Since 2003, Pho 24 has opened 60 restaurants including 17 abroad. Pho 24 is growing rapidly.

Pho 24 is the first Vietnamese restaurant chain to operate to international standards. It means that the cooking procedures are standardised on paper. Normally, traditional pho restaurants depend on the individual chef's tastes.

The success of Pho 24 proves that popular Vietnamese dishes can be a success in restaurants around the world.

Many people are afraid of that traditional pho will lose its uniqueness through modernisation and the need to conform to international standards. What do you think?

I don't think so. Our food is prepared in line with these standards but the taste is still one hundred per cent Vietnamese.

Pho 24 restaurants are equipped with air-conditioning but we still use chopsticks. Pho 24 is cooked with traditional steps but in a more hygienic way. Pho eaters have more choices. Overseas Vietnamese like to enjoy traditional dishes that remind them of home.

Pho is very popular. Does that present any negative points?

The biggest challenge is that everybody can cook pho and think theirs is the best. But to make the good taste of pho is not simple. When I opened Pho 24 in Ha Noi, many people don't believe pho Sai Gon would be accepted in Ha Noi.

Hanoians came to Pho 24 out of curiosity. At that time, pho Ha Noi was sold for just a few thousand dong while Pho 24 cost at least 24,000 dong. Some people liked it and some people didn't. I understand that Hanoians want to try something from the south but I didn't know how to get them to keep coming back.

Hygiene and good service are strong points of Pho 24. Pho 24 is not as sweet as pho Sai Gon and does not have as much monosodium glutamate as pho Ha Noi.

Pho 24 restaurants in Ha Noi are much more crowded than in HCM City. If Pho 24 was cooked in the style of Ha Noi, it would not be successful. Delicious is an abstract concept. It depends on habits which can change. — VNS

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Historian traces Ha Noi's food culture

HCM CITY — Ha Noi is know for its unique cuisine, says historian Nguyen Nha, whose 200-page culinary history of Ha Noi was published yesterday as part of the celebrations of the capital city's 1,000th anniversary.

With support from other historians and cultural experts, Doc Dao Am Thuc Thang Long-Ha Noi (Unique Cuisine of Thang Long-Ha Noi) introduces about 400 dishes, both popular favourites and others which have nearly disappeared from local menus.

"I am on the way to tracing and preserving Vietnamese cultural values which are in danger of being buried in oblivion," Nha said. "I hope my project helps to preserve and introduce recipes of Ha Noi which are the pride of Hanoians and of the Vietnamese people."

The historian is planning additional volumes about the cuisine of Hue and Sai Gon.

After reading the book, Prof Tran Van Khe, who said he first came to Ha Noi in 1938 and has visited every year since 1976, confessed that it taught him much he didn't know about the special dishes of Ha Noi.

"The recipes are the cultural heritage of the Vietnamese." said Khe. Preserving them was as important as preserving traditional forms of music or water puppetry, he added.

Nha began teaching at the HCM City Teachers College in 1992 and began using his own money to travel to Ha Noi to record images about the city for use as teaching materials. The effort resulted in a documentary about the capital city, which he completed several years ago.

"Several historical sites in Ha Noi disappeared after I shot the film," Nha said, noting that the video would soon be screened in Ha Noi schools. — VNS

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Wednesday, October 6, 2010

Phuong Nam Cultural Corporation book fair opens in HCMC

More than 4,000 foreign publications, mostly of medicine and economics, are on display at selected city locations as part of Phuong Nam Cultural (PNC) Corporation’s book fair that opened in Ho Chi Minh City Tuesday.

McGraw-Hill publishing house’s selection include marketing, finance-credit, business administration, foreign trade, and accounting publications with popular titles such as “Strategic Bond Investor: Strategies and Tools to Unlock the Power of the Bond Market”, “Appreciative Leadership”, “Bond Portfolio Investing and Risk Management”, “Carrots and Sticks Don't Work”, “Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time”, and “Everything I Know about Marketing I Learned From Google”.

They are on shelf on the second floor of Saigon Center, 65 Le Loi Street, District 1.

The event also showcases 2,000 new medical reference publications from various publishing houses like Elsevier, Lippincott and McGraw Hill including Harrison's “Nephrology and Acid-Base Disorders”, Rutherford's “Vascular Surgery”, Williams’s “Hematology” and, Ferri's “Fast Facts in Dermatology”.

Medical titles are on display at the bookstore of the HCMC Medicine and Pharmacy University.

The book fair, which PNC hopes to organize twice every quarter, offers discounts of 10-50 percent.

The fair ends on October 15.

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Vietnam TV all set for 1st travel channel

Vietnam Television will launch its first travel channel on VCTV-TH, its cable network this week in cooperation with the Ministry of Culture, Sports and Tourism.

VCTV-TH, to be broadcast from 6am to midnight, hopes to educate the public about the nation’s history and culture, conservation of nature, and tourism development, and attract investments in these fields.

It will have local and international content.

A 30-minute travel news capsule will initially be broadcast thrice a week before becoming a daily feature.

There will be only seven other shows daily, introducing various tourist destinations in Vietnam.

“Vietnam in Me” (Vietnam trong toi) will focus on the culture, history, geography, and characteristics of various regions.

“Bamboo Sticks” (Dua tre) will feature journeys to discover the cuisines of various lands.

“Weekend Destination” (Diem den cuoi tuan) will take viewers to the country’s most beautiful landscapes.

The channel has plans to broadcast overseas to foreign audiences in future, Nguyen Manh Cuong, deputy director of the General Department of Tourism, said.

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