Festival to savor coffee

More than 150 Vietnamese and foreign coffee entrepreneurs will showcase their latest coffee products and technology at the third Buon Me Thuot Coffee Festival, the organizers have said.

The event will take place from March 10-14 in the Central Highlands Buon Me Thuot town.
It aims to boost the development of Vietnamese coffee exports and to promote the investment potential of Dak Lak Province.

Vietnam plans to turn the Central Highlands town of Buon Ma Thuot into the “coffee capital” of the world as part of efforts to make Vietnamese coffee better known in the world market.

Buon Ma Thuot Town in Dak Lak Province is the largest coffee growing region in Vietnam.

Under the plan, designed by Trung Nguyen Group, one of the leading coffee exporters in Vietnam, Buon Ma Thuot town will be developed into a tourist destination where visitors can learn more about coffee cultivation and the culture of drinking coffee.

The plan also focuses on promoting the town's coffee products to the world.
Coffee is one of Vietnam’s top exports, generating more than US$1 billion last year.

Vietnam is the world’s biggest grower of robusta, used in instant drinks and espressos.

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Coffee museum first placed in HCMC

Tourists take photos of the coffee display at Trung Nguyen coffee shop at Nguyen Van Chiem St., District 1. - Photo: Tuong Vi

Trung Nguyen’s Creative Youth Coffee House next to Diamond Plaza has transformed itself into a coffee museum for the next month.

The garden coffee shop that is on the narrow street between the Youth Cultural House and Diamond Plaza, has 100 items about coffee on display including grinders and roasting machines.  The pieces are part of a collection of 10,000 items about
coffee that belongs to a German coffee lover, Jens Burg.

Burg provided part of his collection to help Trung Nguyen Corp. set up Vietnam’s first coffee museum in Buon Ma Thuot in the Central
Highlands province of Daklak, where the coffee maker harvests most of its beans.

Two billion people world-wide drink coffee, so the exhibition is bound to have appeal. The displays show where coffee was first discovered in Ethiopia and follows its history with stories of different coffee concoctions using butter, milk, herbs and wine.

The café has a large outdoor area shaded by umbrellas and trees and a large glass walled lounge that looks across the garden area. In addition to the different kinds of Trung Ngu
yen coffee, there’s a food menu that features Gia Lai dried noodles, a dish that’s loved by highlanders.

The coffee museum opening in March in Buon Ma Thuot City will be called the Global Coffee Sanctuary and cover 50 hectares. Brazil, Japan, Russia, the U.K, Australia and Switzerland already have coffee museums but the sanctuary will have the largest number of items on display.

“We have made Buon Ma Thuot into a city of coffee to build the
coffee brand for the city, for Vietnam and the world,” Dinh Van Khiet, vice chairman of People’s Committee of Daklak Province, said.

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Viet Nam's first coffee museum set to open

DAC LAC - Viet Nam's first coffee museum will open soon in the central- highland city of Buon Ma Thuot.

More than 10,000 rare exhibits that illustrate the history of coffee have been transferred to the museum's proprietor - the Trung Nguyen joint stock company - from the world's biggest coffee museum owner Jens Burg of Germany.

About 100 objects from the collection are on display at Trung Nguyen Coffee, No 7 Nguyen Van Chiem Street, District 1, HCM City.

Visitors are shown how coffee has been made from the beans to a cup throughout history.

"We define Buon Ma Thuot with its variety of coffee and its contribution to building Viet Nam coffee's world brand as coffee city," said Dac Lac Provincial People's Committee deputy chairman Dinh Van Khiet.

Professor Thai Quang Trung welcomed the national coffee museum.

"Coffee has two values that need to be confirmed," he said.

"It's herbal value and value to inspire people to create and develop."

Brazil, Ethiopia, Britain, Germany and Japan have coffee museums. - VNS

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