Two winning teams of the annual advertising competition, Vietnam Young Lions, have been selected to represent Vietnam at the 2011 Cannes Lions International Advertising Festival, in France in June.
Twenty-six finalists took part in the contest on Thursday night as part of the Vietnam Advertising Festival 2010 in HCMC.
The winning teams of the respective print and Film/TV categories, Deadline and Yamasaki will be going to Cannes, while the runners-up in the two categories were The Contrast and H-T teams.
For the Media category, the first prize went to The Can Opener team and second to Eli-soi. The Can Opener will represent Vietnam at the Young Spikes 2011 leg of the Spikes Asia Advertising Festival which will be held in Singapore in September. All the winners that will join the international competitions next year will be fully sponsored to go abroad by Sun Flower Media Ltd., the country representative of Cannes Lions International Festival.
Young Lions Vietnam 2011 is the annual contest to discover and encourage young creative talents, who are studying or working in the advertising industry and media in Vietnam.
The teams participating in the Print category had 24 hours to complete their advertising projects on the computer, while the teams in TV/Film category had 48 hours to complete their entries with a dedicated camera and computer. The Media category’s teams had 24 hours to finish a media strategy within a predetermined budget, which they presented to the jury board last month.
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