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Sun Flower Media ltd has announced this year’s Vietnam Young Lions media contest will be held in November.
It is open to Vietnamese advertising professionals and students aged between 18 and 28 who have to choose one of three categories -- TV/film, print, and media – to take part in the contest.
Each two-member TV/film team will have 48 hours to shoot and edit a 30-second commercial that has to be created using only a mobile phone and a computer.
Print teams will have 24 hours to create an advertisement on a computer while media teams will also have 24 hours to develop an innovative media strategy that must be outlined at a five-minute presentation.
The work will be judged by a jury comprising members of the Vietnamese and international advertising media and creative community.
The Vietnam Young Lions Trophy will be awarded to the winning team in each category on December 11.
The TV/film and print winners will represent Vietnam at the Cannes Young Lions in France while the winners of the media category will represent the country at the 2011 Young Spikes Asia in Singapore.
